Articles
BIRD & SCHULTE WINS BIOKANOL PHARMA ACCOUNT: A CHALLENGING TASK FOR THE PERIOD BEFORE THE PERIOD.
Freiburg/Rastatt, July 2011 | Freiburg-based, full-service healthcare advertising agency Bird & Schulte Advertising has secured the advertising budget for Bonasanit® plus, a product manufactured by Biokanol Pharma of Rastatt. The creative team in Freiburg is now tasked with designing and implementing an up-market advertising campaign as well as crafting the packaging design, patient brochure, website and launch mailshot for the product.
Bonasanit® plus is a compound for women aged between 30 and 45 who suffer from premenstrual syndrome (PMS), a condition involving a number of physical and emotional symptoms which occur during the days immediately prior to their menstrual period. It regularly affects almost 95% of all women who have menstruation cycles and impacts significantly on their quality of life. These women often have very busy, active everyday lives, either living alone or with partners, and managing the daily balancing act between family and career. Bonasanit® plus allows their body and soul to regain their natural balance, making the women noticeably more resilient.
"The intention is for Bonasanit® plus to become established and accepted on the market as an innovative, effective preparation for PMS. The new, multifactorial compound provides a gentle, lasting alternative to the mono-preparations that have previously been available," states Dr Monika Schulte, Joint Managing Director at Bird & Schulte and the company's Head of Strategy and Client Services. "Those who have used and recommended Bonasanit® in the past should recognise the new product to be an improved successor. The idea surrounding the innovative treatment must be conveyed in a sophisticated manner," adds Jeremy Bird, Joint Managing Director and Creative Director at Bird & Schulte. He goes on to say: "The particular challenge with this campaign is to style it in an appealing, contemporary way that addresses, and impresses, this demanding target group." The agency will now design and execute a new corporate identity for the brand along with the packaging design, patient brochure, website and launch mailshot. The target group consists of the patients themselves as well as doctors and chemists.
Agency Profile
Bird & Schulte Advertising, a full service healthcare advertising agency, offers the complete spectrum covering advertising, medical education, events and digital media for Rx and OTC.
In the Health Lounge we serve up exactly what is needed for the success of your brand, be it pharmaceutical, healthcare or biotechnology. To generate the right ingredients for your communication mix, we draw upon over 20 years of experience: National and international pharmaceutical and biotechnology companies benefited from their experience, as have leading consumer brands.
The way we think. At Bird & Schulte Advertising one lays importance on maximum flexibility in a fast changing healthcare market. Lean structures and quick decision-making are important to the agency founders so as to act effectively.
For further information please call +49 (0)7 61– 88 85 48-11 or per e-mail: info@bird-schulte.de